01 / BUILD
Predictable revenue.
Beyond your network.
Revenue came through your network. It works, and it doesn't scale. Build pipeline your AEs can forecast, and a plan for your first marketing hire.
Building your growth engineGrowth & go-to-market
leadership to scale revenue faster than spend.
I help B2B SaaS companies get to predictable revenue, grow more efficiently, and expand into new markets. Operating experience, built on both sides of the Atlantic.
Bastien FaureGrowth & GTM leader
Experience
15 years in go-to-market
10 years in B2B SaaS
Stage
Series A → Public
Built for your company's next chapter
Reach
Four regions. One focus.
Global teams. Predictable revenue.
Perspective
Both sides of the Atlantic
Europe & North America
The inflection point
The company moved on.
Marketing didn't.
The channel mix was right two funding rounds ago. Qualification was right when the sales team was a third the size. Then the company changed, and marketing stayed where it was.
Sometimes there's no marketing yet at all. Revenue came from the founders, the first sales hires and their networks, and none of it is repeatable.
The answer is rarely more marketing. It's marketing built for where the company is now.
YOUR CHALLENGE
Four problems I've solved
more than once.
Predictable revenue.
02 / OPTIMIZE
More pipeline.
For every dollar.
Marketing runs, but CAC keeps climbing. Find which half of the spend produces pipeline, and bring Rule of 40 discipline to your growth.
Growing more efficiently03 / EXPAND
New markets.
Not just new playbooks.
A new market changes your ideal customer, brand narrative, and channel mix. Bring operating experience from both sides of the Atlantic.
Expanding internationally04 / AI FOR GTM
AI leadership for go-to-market
The tools are bought, and usage stays shallow. AI in the revenue team is a leadership job, not a software purchase. Make adoption stick.
Leading your GTM AI strategyAn operator, not an observer
Operating experience.
Not advice from
the sidelines.
Growth marketingDemand generationABMBrandSales developmentProduct positioning
I've built the demand team at a Series A automation platform, helped reposition a public company through a merger, and led growth marketing and global sales development through a shift to Rule of 40 discipline.
I've owned the budget, carried the pipeline number, and restructured teams.
As a revenue marketing leader, I own the plan and the pipeline number.
More about my experienceStart a conversation
Get in touch.
Tell me what you're working on. I read every message myself and reply within a day.